Mindful Muslimah Privacy Policy

Effective Date: January 2024

Mindful Muslimah, Inc. and its affiliates are committed to protecting your information. Please read this Privacy Policy (“the Policy“) carefully as it sets out important information relating to how we handle your personal information.

Mindful Muslimah, Inc. companies issuing the Policy

In this Policy, references to “we,” “us,” or “Mindful Muslimah, Inc. ” are references to Mindful Muslimah, Inc. and all its group companies doing business under the Mindful Muslimah, Inc. Certain Mindful Muslimah, Inc. products and/or services which may be linked through www.mindful- muslimah.com or Mindful Muslimah, Inc. and current or future companies with different business models have their own applicable privacy policies, and this Policy does not apply to them.

How to Contact Us

Questions, comments, and requests regarding this Privacy Policy should be addressed to our team at Mindfulness@mindful-muslimah.com

Introduction

This Policy sets out how we collect and use personal information, and your choices and rights regarding our use of your personal information.
This Policy describes our practices when using your information when you:

1. create, activate and use a Mindful Muslimah, Inc. user account and/or license, including Mindful Muslimah, Inc. profile and account.

2. express an interest in or have signed up for our conferences or products including newsletters, apps, courses, memberships, extensions, webinars, and e-books;

3. register for, and attend a virtual or in-person Mindful Muslimah, Inc.

conference; or

4. visit our websites (including our public and/or member-based websites) or social media sites or use one of our mobile applications.

This Policy also applies to information we collect from you via our survey or diagnostic tools as outlined in more detail below. You may be shown an additional confidentiality notice before participating in a survey or diagnostic. Please note that in cases where the terms of any such survey- or diagnostic- specific confidentiality notice conflict with any terms in this Policy, the terms of that notice will take precedence over the terms in this Policy. We will not use information we collect via our survey or diagnostic tools to contact you for marketing purposes.
This Policy will apply whether you have provided the information directly to us or we have obtained it from a different source, such as a third party.

1. INFORMATION THAT WE COLLECT ABOUT YOU

1.1 Data collection and use

Information we collect directly from you or from the following sources:

 Referrals or recommendations, including from within the Mindful Muslimah, Inc. or from a third party;

 Social media sites and other external internet sites, such as LinkedIn; and

 Resources such as telephone directories, newspapers, internet sites, commercially available data resources, public registries or public records.

Categories of  Personal information such as name and title, contact

information we collect about you include:

details, and company information;

 Communications with you;

 Information you provide when posting content on social media sites.

We use this information for certain activities, including:

 Facilitating the business through communication with corporate clients and other business contacts, for example, to communicate about vendor briefings or details of courses, conferences or webinars;

 For internal analysis and research to help us improve our existing products and services, and create new products and services;

 To send marketing to business contacts regarding our services and products which may be of interest and to promote our business and brand;

 Administering our website, investigating any complaints and providing customer service;

 Monitoring social media content to manage relations with our clients and promote our business and brand.

We use this information because:

 It is necessary to perform our obligations or exercise our contractual rights.

 It is necessary to comply with applicable laws or regulations.

 We have a legitimate business interest to:

o Manage and promote our business and brand.

o Provide and improve our services.

o Operate our business; and

 We have your consent (where required under applicable law) to use your information for marketing. You can withdraw your consent by emailing us a request at Mindfulness@mindful-muslimah.com.

Information we collect when you register for, and attend one of our virtual or in-person conferences:
Categories of information we collect about you include:	 Information you provide during registration, such as name, business email address, profile photograph, job title, professional interests, requested accommodation, and payment card information.  Information you provide throughout the conference to receive additional Gartner research or materials (e.g., via badge scan or QR scan);  Geo-location information at a in-person conference (if you attend a conference where we are using RFID- enabled badges and you do not request a non-RFID- enabled badge);  Information collected when we record one of our conferences.
We use this information for certain activities, including:	 Enabling you to attend our conferences.  Conducting our conferences.  Sending Mindful Muslimah, Inc. research and material related to topics that may be of interest to you.  Analyzing attendee interests in and interactions with the conference, including through geo-location data for in-person conferences, where applicable.  Marketing our conferences through the use of video.  Providing recordings of certain conference sessions to interested business contacts, attendees, and online through our website or Mindful Muslimah, Inc. social media sites.
We use this information	 It is necessary to perform our obligations or exercise our contractual rights.

because:

 It is necessary to comply with applicable laws or regulations.

 We have a legitimate business interest to:

o Manage and promote our business and brand.

o Operate our conferences business.

o Provide and improve our services.

o Collect relevant information for hospitality and health and safety purposes.

Information we collect from users of:

 Our public and member-based websites, schools, and apps.

 Mindful Muslimah, Inc. social media sites such as Instagram, YouTube, Facebook, or Twitter.

Categories of information we collect about you include:

 Information you provide when you enter information on our website, such as when you provide contact details, payment card information, answer online questionnaires, or feedback forms.

 Information you provide when you subscribe to email newsletters such as name, email address, job title.

 Information you provide when registering for an online or member account, including name, business or personal email address, job title, organization, organization’s physical address, direct telephone number, photograph, and biographical details.

 Where you have an online or member account, log-in credentials, and information about your use of and preferences for these services.

 When you link your Mindful Muslimah, Inc. account with your LinkedIn profile, we collect information from your profile, including your profile photograph.

 URLs of webpages visited when you use our website

We use this information for certain activities, including:

 Enabling you to access your Mindful Muslimah, Inc. accounts across devices.

 Personalizing your experience of our website, extension and apps.

 Administering our website, extension, and apps.

 For internal analysis and research to help us improve our existing products and services and create new products and services.

 Enabling peer networking opportunities based on your background and experience.

 Providing more customized client service.

 Investigating complaints.

 Monitoring social media content to manage relations with our clients and promote our business and brand.

We use this information because:

 It is necessary to perform our obligations or exercise our contractual rights.

 It is necessary to comply with applicable laws or regulations.

 We have a legitimate business interest to:

o Promote our brand and business through our website and through social media tools;

o Monitor, investigate and report any attempts to breach the security of our website;

o Provide and improve our services including, but not limited to, the Gartner Everywhere extension and our apps;

o Operate our business;

 We have your consent (where required under applicable law) to use your information for marketing.

Information we collect about the use of our website, school and apps from users.
Categories of information we collect about you include:	 Information captured in our web logs such as device information (e.g., device brand and model, screen dimensions), unique identification numbers (e.g., IP address and device ID), and browser information (e.g., URL, browser type, pages visited, date/time of access), geo-location and other device-specific information, Internet connection information;  Advertising information (such as size/type of ad, ad impressions, location/format of ad, data about interactions with ad);  Behavioral information (such as information on the behavior or presumed interests of individuals which are linked to those individuals and may be used to create a user profile); and  Information captured by our cookies
We use this information for certain activities, including:	 Personalizing the experience of our website;  Administering our website;  Performing statistical and trend analysis to improve the user experience and performance of our website;  Providing better, more customized client service;  Detecting and preventing fraudulent and/or unlawful use of our website(s), products and services, including user-provided review content;  Investigating any complaints.
We use this information because:	 It is necessary to comply with applicable laws or regulations;  We have a legitimate business interest to:

	o Monitor, investigate and report any attempts to breach the security of our websites; o Improve the performance and user experience of our websites; o Customize the client experience.
Information we collect from participants of a survey or diagnostic.
Categories of information we collect about you include:	 Personal information such as name and title, contact details, and company name; and  Demographic information provided by your employer and  Responses to survey or diagnostic questions.
We use this information for certain activities, including:	 Validating and analyzing survey and diagnostics;  Conducting general research, including creating or updating aggregate benchmark data sets and reports;  Providing our services; and  Developing new products and services.
We use this information because:	 We have a legitimate business interest to: o Provide and update benchmark data and analysis; and o Validate and update our products and services.
Information we collect when you create a Mindful Muslimah, Inc. membership profile and participate in our Thrive Muslimah App:
Categories of information we collect about you include:	 Information you provide when you create a profile in the Peer Community, including: name and title, contact details (including your personal and company email addresses), and company information;

 A photograph, video, or audio file containing your image or voice;

 Information you choose to add to your Peer Community profile, including links to your Instagram, You Tube, Facebook, LinkedIn and/or Twitter profiles;

 Communications with you;

 Your responses to various surveys or polls posted in the Peer Community;

 Information you provide when you subscribe to email newsletters such as name, email address, job title;

 Log-in credentials and information about your use of and preferences for participating in the Peer Community;

 When you link your Mindful Muslimah, Inc. account and/or your with your other social media profiles, we collect information from your profile, including your profile photograph;

We use this information for certain activities, including:

 To provide the service;

 To send notices about your account;

 Enabling you to access your account across devices;

 Personalizing your Peer Community experience;

 For internal analysis and research to help us improve our existing and create new products and services;

 Administering our website and app, investigating any complaints and providing customer service;

 To administer contests, promotions, and surveys or other Peer Community features;

 To contact you about products and services that may be of interest, including third parties’ goods and services;

 Enabling peer networking opportunities.

We use this information because:

 It is necessary to provide the service;

 It is necessary to perform our obligations or exercise our contractual rights;

 It is necessary to comply with applicable laws or regulations;

 We have a legitimate business interest to:

 Manage and promote our businesses and brands;

 Monitor, investigate and report any attempts to breach the security of our Website;

 Provide and improve our services;

 Operate our business;

 We have your consent (where required under applicable law) to use your information for marketing. Where we rely on your consent, you have the right to withdraw consent by emailing us at Mindfulness@mindful-muslimah.com

1.2 Special categories of information

Certain types of personal information are more sensitive than others. This includes information about health, disability, race, ethnicity, criminal offences (or alleged offences), political opinions, biometric information or religion. It is voluntary for you to disclose this information, but where we collect and receive these types of information about you, we have identified the type of special

information, how we will use it and why we will use it.

Information we collect when you attend one of our virtual or in-person conferences

Categories of information we collect about you include:	 Dietary requirements that may imply specific religious beliefs or medical conditions.  Any physical or mental disability or impairment you may disclose to us.
We use this information for certain activities, including:	 Providing hospitality that is suitable for attendees of our conferences.
We use this information because:	 You have consented by providing us with the information.
Special category information that you choose to provide voluntarily as part of a survey or diagnostic
Categories of information we collect about you include:	 Certain surveys or diagnostics may be configured to collection optional demographics such as race, ethnicity or disability status.
We use this information for certain activities, including:	 Validating and analyzing survey and diagnostics;  Conducting general research, including creating or updating aggregate benchmark data sets and reports;  Providing our services; and  Developing new products and services.
We use this information because:	 You have consented by providing us with the information.

1.3 Further information

Where we collect and use information for our legitimate interests as mentioned above, a legitimate interest will only apply when we consider that your interests or rights requiring protection of your personal information do not override our legitimate interests.
Our websites and online services are for individuals who are at least 18 years old. Our online services are not designed to be used by individuals under the age of 18.
In certain circumstances, if you do not provide personal information which is required (for example, in relation to activating your Mindful Muslimah, Inc. license), we will not be able to perform our contractual obligations or provide you with products and services. When this is the case, we will make it clear.

Recorded Communications with Mindful Muslimah, Inc.

We may ask to record calls for training, quality and research purposes. All recordings will be treated as confidential. If you do not want us to record your call, you will be given a chance to opt out. If your call is already in progress, you may ask us to turn off the recording at the start of the call.

Communication with Colleagues

You may use the send-to-colleague functionality on some of our sites or apps to send your colleagues information from Mindful Muslimah, Inc. or its subsidiaries. To fulfil this request, we will ask you for your and your colleagues’ names and email addresses. We do not retain this data after the email is sent. Please be aware that your name and email address may be included in the communication sent to your colleague.

Payment Card Information

Where you choose to pay for any Mindful Muslimah, Inc. products or services using your payment card, we will collect your personal data connected to your payment card. We use this personal data in order to process your payment
and to prevent fraudulent transactions. We do this on the basis of your consent to process this information.

Restricted Areas

If you access the Restricted Areas of any of our sites (via browser or a Thrive Muslimah app), we may collect information about your access to and use of research materials, decision-support tools, and other online and offline resources we offer.

General Benchmarking and Research Purposes

Mindful Muslimah, Inc. and its affiliates may use information disclosed through surveys or diagnostics or otherwise provided to or generated by Mindful Muslimah, Inc. or its Affiliates for validation, research and benchmarking purposes and product development. Unless otherwise specified prior to collection, Research Data will be disclosed in the aggregate and presented in anonymous form and will not include (directly or by inference) any information identifying participating organizations or any identifiable individual as the source of such data. Access to Research Data will be restricted to those individuals who need such access to deliver Gartner products and/or services.

Algorithm Recommendation

Basic
Principles
We recommend content & topics based on users’ role, industry, and activities with Mindful Muslimah, Inc. Users’ activities include research content users read, topics that were followed, webinars views, discussions with Mindful Muslimah, Inc. Recommendations depend on freshness of the content and the popularity of the content amongst similar users.
Our algorithm will refine overtime based on users’ continuous interactions with Mindful Muslimah, Inc. in order to provide high quality, decision-relevant content.

Computation

Mechanism

We take users’ roles, industries, activities data (primarily users’ readership, topic follow data) to train deep learning recommendation models. Most models only update daily with some reacting close to real time to users’ actions.

Our models predict the most relevant content and topics that users are interested in after adjusting for user entitlements and use case specific suppressions.

Use Cases

Primarily used in:

1. Recommended contents and topics on Mindful- muslimah.com home page

2. Recommended related contents within the context of research content

3. Recommended contents delivered through in-app notifications & emails

Purposes

Surfacing high quality, decision-relevant contents to enable users make better and faster decisions and make progress on their priorities.

2. WHEN WE DISCLOSE YOUR PERSONAL INFORMATION

We may disclose your personal information to third parties as follows:

 To Mindful Muslimah, Inc. companies in order to process the data for the above- mentioned purposes.

 When we have your consent or authorization to do so.

 When you engage directly with an exhibitor at an in-person or virtual conference e.g., when you allow an exhibitor to scan your badge (at an in-person conference) or attend a virtual sponsored session (during a virtual conference);

 To third parties who work on our behalf to service or maintain business contact databases and other IT systems, e.g., suppliers of the IT systems which we use to process personal information, or who provide other technical services, such as printing.

 To third parties providing services to us or on our behalf who have a need to access your information, e.g., our professional advisors (e.g. auditors and lawyers) or venues for our conferences;

 To comply with applicable laws, protect rights, safety and property, and respond to lawful requests from public authorities (e.g., disclosing data in appropriate situations for national security or law enforcement purposes);

 Subject to applicable law, if Mindful Muslimah, Inc. is merged, sold, or in the event of a transfer of some or all of our assets (including in bankruptcy), or in

the event of another corporate change, in connection with such a transaction, or for pre-transaction review in relation to such transactions.

Your personal information may be shared if we anonymize and/or aggregate it, as in these circumstances the information will cease to be personal information.

Utilization Information

We may share information with our organizational clients about how their employees use the sites and the resources available to them through the sites (e.g., how employees used certain features of the sites, utilization trends, which features were most popular with the client’s employees).

3. DATA SUBJECT RIGHTS

In certain circumstances, you have certain rights regarding your personal information. We may ask for additional information to verify your identity before carrying out a request.

the future.

There are also certain exceptions where we may refuse a request for erasure, for example, where the personal information is required to comply with a legal obligation or for the establishment, exercise, or defense of legal

claims.

Right to object

to processing of your personal information

You may object to our use of your personal information for marketing purposes.

You may also object to processing of your personal information in cases where we have used legitimate interests as the basis for processing. In such cases, we will stop processing your personal information until we verify that we have compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms in asking us to stop processing the data, or in limited cases where we need to continue processing the data for the establishment, exercise, or defense of legal claims.

Right to data portability

In most cases, you have the right to receive all personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit this data to another data controller, where technically feasible.

Right to lodge a complaint with

a supervisory authority

If you object to our processing of your personal information, you have the right to complain to the data protection authority (“DPA”) in the country where you reside, where you work, or where the alleged infringement of data protection laws has taken place.

We agree that any disputes regarding our privacy policies

and related actions regarding personal information from data subjects in the EU can be heard by a DPA and we will be subject to the determination of those bodies.
Please contact us to be directed to the relevant DPA.

4. INTERNATIONAL TRANSFERS

Mindful Muslimah, Inc. is a global company and we may transfer personal information to other Mindful Muslimah, Inc. companies or suppliers outside your country. Mindful Muslimah, Incl will take reasonable steps to ensure that personal information is protected, and any such transfers comply with applicable law.
Gartner may transfer and maintain the personal information of individuals covered by this Policy on servers or databases outside the European Economic Area (“EEA”). Some of these countries may not have the equivalent level of protection under their data protection laws as in the EEA.

5. RETENTION PERIODS

We will retain your personal information for as long as required to perform the purposes for which the data was collected, depending on the legal basis for which that data was obtained and/or whether additional legal/regulatory obligations require us to retain it.
In general terms, this will mean that your personal information will be kept for the duration of our relationship with you and:

 the period required by tax and company laws and regulations; and

 as long as it is necessary for you to be able to bring a claim against us and for us to be able to defend ourselves against any legal claims. This will generally be

the length of the relationship plus the length of any applicable statutory limitation period under local laws.

6. CHOICES ABOUT YOUR INFORMATION

We believe it is important to give you choices about the use of your information. We will use your information as described in this Policy (or any other conference- or service-specific Privacy Policy). If we want to use your information for a purpose not described in this Policy, we will first get your consent to do so.

Marketing Communications

We will respect your wishes not to receive marketing communications. If you gave us your email address to receive marketing communications, you can opt out at any time by using the unsubscribe links or instructions included at the bottom of our emails. Please note that we will continue to send you service-related communications regardless of any opt-out request. We
will not sell or share your information with third parties (other than our subsidiaries or affiliates) for their own promotional or marketing purposes unless you give us consent to do so and were permitted by applicable law. Conferences
When you attend one of our in-person conferences, you may be issued a conference badge with an RFID chip, which has a unique identifier that can be scanned from various distances. We may use the RFID information to administer and improve the conference experience and solicit feedback and/or interest in Mindful Muslimah products and services. We will not sell or share RFID information with third parties (other than our subsidiaries and affiliates)
for their own marketing and promotional purposes. You may request a non- RFID enabled badge by asking conferences staff at the registration desk.
We allow Exhibitors to scan attendee badges at our in-person conferences. If you choose to allow an Exhibitor to scan your badge at the Exhibitor’s booth or when entering an Exhibitor session or function, you are giving us your
consent to provide your contact details to that Exhibitor. Our Exhibitors’ use of any information you choose to share with them in this way is governed by
each Exhibitor’s Privacy Policy.

7. SECURITY

We have implemented administrative, technical, and physical security measures to help prevent unauthorized access. Despite these measures, no data transmission over the Internet can be entirely secure, and we cannot guarantee or warrant the security of any information you transmit via our websites or apps. Please note that you are responsible for maintaining the security of your credentials used to access any Mindful Muslimah service or account, and you must report suspected unauthorized activity to us.
We make reasonable efforts to restrict access to information to only those employees, contractors, and agents who need such access to operate, develop, improve, or deliver our programs, products, and services.

8. COOKIES AND SIMILAR TECHNOLOGIES

A cookie is a small text file which includes a unique identifier that is sent by a web server to the browser on your computer, mobile phone or any other internet enabled device when you visit an on-line site. Cookies and similar
technologies are widely used to make websites work efficiently and to collect information about your online preferences. For simplicity, we refer to all these technologies as “cookies”.
Some of our website pages may contain electronic images known as web beacons (also known as clear gifs, tags or pixels) that allow us to count users who have visited our pages. Web beacons collect only limited information, e.g. a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any information that could directly identify you.
We also include web beacons in e-mail messages or newsletters to track whether you open the messages. We use this information to customize our services and measure the overall effectiveness of our online content, advertising campaigns, and products and services we offer through the Site. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

9. MISCELLANEOUS

9.1 Links

We provide links to other websites or resources that are not part of the products, programs, or services run by Mindful Muslimah. We do not control these websites or their privacy practices, and any information you provide to these sites is subject to the Privacy Policies of those sites and not this Policy.

9.2 Changes to this Policy

From time to time, we may change and/or update this, Policy. If this Policy changes in any way, we will post an updated version on this website. We recommend you regularly review this website to ensure that you are always aware of our information practices and any changes to such. Any changes to this Policy will go into effect on posting to this page.

10. New York State Privacy Laws

New York State enacted the Personal Privacy Protection Law (Public Officers Law, Article 6-A, sections 91-99) in 1984 to recognize public concern about privacy and the relationship between government and the people.